Wednesday, June 20, 2012

LLCC in 2025!

Our vision is to have a sound and tangible presence in the community. With a defined strategy and vision, LLCC (Lathrop Lions Cricket Club) in 2025 will have its own stadium. However, the goal may seem out of reach and unattainable at the present moment. LLCC is very optimistic that with a structured guideline, the principals from LLCC should be able to acquire this dream.

All dreams start from an idea, a blog, a vision and a time comes you find yourself standing in the pavilion overlooking at a beautiful stadium and suddenly you realize its 2025. We might have started small, but eventually LLCC will grow in a true Cricket club.

Directions to achieve our goal.

1. Alignment of Marketing Strategy
1A. Through media (youtube), print (craigslist), advertisements (banner, posters, post cards etc) and word of mouth (Making community aware of our presences)

2. Reconstruction/Update of web content
2A. Acquiring a domain
2B. Finding local business to advertise their product and service on our official website
2C. Advertising revenue will generate revenue for the club.

3. Finding investors (Final stage)
3A. Investment comes, when an organization can show value in its service. That can only be achieved if LLCC can become a powerhouse of advertisement.

4. Advertisement outlet:
4A. Local business product and services are advertised to the community on regular game and practice days.

5. Community outreach program:
5A. Creating events that would bring out the masses to watch cricket.
5B. Giving community intensives to watch cricket. Providing entertainment events and prizes. Giving away promotional items
5C. Conducting community clinics to teach the sport and bring awareness to the game.

6. Merchandise sales
6A. Once LLCC becomes an icon in the community, authentic LLCC merchandise sales and LLCC promotional items could be added to the mix to generate revenue.

These guidelines are being outlined to give LLCC a starting point. Overtime, these strategic guidelines will need to be enhanced, redefined and implemented to achieve the end result.

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